Despite his very busy schedule, Neil also taught himself how to golf and began to win awards, getting in a game between meetings as he was growing his retail businesses. His love of the game was passed down to his children, as well. When he isn’t proactively pursuing his diverse goals and objectives in the world of work, Neil is always reading a book, playing with his kids, engaged in various sports, dining out, and maximizing the potential for enjoying life.
The Customers: Sales are the lifeblood of your business; understanding the needs of your customers is the key to making sales; therefore, you should strive to know your customers as deeply as possible, so that you can identify with them and address their needs. Be able to place yourself in their shoes and understand the pressures that have driven them to seek solutions from your company. You will then know what you should offer.
The Employees: People keep the gears running in your company, and ignorance of what drives them is a recipe for malfunction. Some companies have entire departments dedicated to handling workforce issues, but if you’re relying on some human resources goon to tell you that your employees are unhappy, then you’re already out of touch and in trouble. Instead, talk to them directly and figure out what’s going through the minds of your rank and file; otherwise, you could have a revolt on your hands.
The Leadership: The impact of strong leaders on the productivity of a company is immense, so you should always attempt to cultivate the managers that show talent. Far too many businesses cripple themselves by allowing coalitions of weak, ineffective leaders to proliferate throughout their command structures, promoting one another to better positions and gumming up the works with their ineptitude. You should always know who among your staff is genuinely effective, and who is only passing time.
By truly understanding your business, you open yourself up to all sorts of opportunities that you would be denying yourself if you were to take the lazy way out and let everything be handled by managers. While you should always delegate the tasks that your employees can do better than you, always insist upon detailed reports so that your vision is not clouded by your absence. In business, your vision is your greatest asset.